{"shapes": [{"geometry": {"y": 0.12560386473429952, "x": 0.8888888888888888, "height": 0.13043478260869568, "width": 0.07111111111111112}, "type": "rect"}], "src": "http://qph.is.quoracdn.net/main-qimg-78a6e581c55ad750e69ef007dfdedfd8?convert_to_webp=true", "comment": "The Paradox of Choice: Why more is less.\n\nThere is a general notion that maximum welfare for an individual is possible through maximum freedom i.e., it is good for an individual when there is no one else making choices for him. In order to maximize our freedom we need to maximize our choices. In summary more freedom means more the number of choices, and it would ultimately lead to better welfare of an individual.\n\nDo you think the above sounds right? It actually is not. Here's why.\n\nAccording to Barry Schwartz (the author of the book The Paradox of Choice), the more options there are the easier it is to regret any type of disappointment from the option you choose. The other reason being the more alternatives there are the easier it is to get attracted by the good features in the options that you rejected, thereby making the option you have chosen less satisfying. Meaning the more you think about the attractive features in the options you did not take, the more miserable you become with the option you have taken even when it is a terrific choice.\n\n\n\nStop! Wait a second before you are making any rash conclusions. Not all choice is bad. Choices are empowering... as long as there are just the right number of them. Choosing the perfect TV show to watch from among a 100 shows is kind of paralyzing. You spend most of your free time reading their plots and end up watching nothing. The problem is we don't know what the magic number is for us to choose from. And what do we do when we are overwhelmed with those choices? I don't have a clue.", "context": "http://testapp.swtr.us/annotate?where=http://qph.is.quoracdn.net/main-qimg-78a6e581c55ad750e69ef007dfdedfd8?convert_to_webp=true"}