{"shapes": [{"geometry": {"y": 0.16753926701570682, "x": 0.9552631578947368, "height": 0.06544502617801046, "width": 0.02894736842105261}, "type": "rect"}], "src": "http://qph.is.quoracdn.net/main-qimg-354ec326cdac8b9b61da14808362b73d?convert_to_webp=true", "comment": "Images like this often pop up in our news feed. These usually have such images which touch our compassionate self, so that we don't mind liking or sharing the pics.\n\nThe truths behind such images are really different as we all know Facebook won't be paying for such inconsequential likes. Those called 'Like Farmers' create many Facebook pages and share such content. Out of the users who end up liking the post, 10% end up liking the page as well, which in turn ends up giving the page a huge fan following.\n\nThe 'Like Farmers' then change these pages to Product Pages and earn commissions through referral. Otherwise they just sell in the black market who uses it for similar purposes.\n\nWhy does the average Facebook user, who is educated, fall for this?\n\n    The answer lies in Behavioral Psychology. The common sense of the average user tells them that the image and the related text are not true. But, the average user also sees himself as an empathetic and kind individual. This is when \u2018Cognitive Dissonance\u2019 kicks in, the feeling of discomfort that we get  when we are confronted with two competing ideas or theories.\n\n\nIn the back of their mind, the person starts thinking \u2018What if this is true? Well, it could not hurt anyone if I press the like button.\u2019 So, in the end, it\u2019s about what the person values more \u2013 common sense logic or a feeling that he \u2018did something nice\u2019.\n\n    A classic illustration of cognitive dissonance is expressed in the fable \"The Fox and the Grapes\" by Aesop (ca. 620\u2013564 BCE). In the story, a fox sees some high-hanging grapes and wishes to eat them. When the fox is unable to think of a way to reach them, he decides that the grapes are probably not worth eating, with the justification the grapes probably are not ripe or that they are sour (hence the common phrase \"sour grapes\"). The Moral that accompanies the story is \"Any fool can despise what he can not get\". This example follows a pattern: one desires something, finds it unattainable, and reduces one's dissonance by criticizing it. Jon Elster calls this pattern \"adaptive preference formation\"\n", "context": "http://testapp.swtr.us/annotate?where=http://qph.is.quoracdn.net/main-qimg-354ec326cdac8b9b61da14808362b73d?convert_to_webp=true"}